BE SMART ABOUT REVIEWS and REFERRALS…
As every business person knows “web reviews can be manipulated” and used to compete.
Biased ranking websites with “real customer reviews” have been created by lots of companies. Some have even gone out of business, changed their name and started a new company with biased rating methods to make themselves look better.
The Better Business Bureau was created for the purpose of tracking real “real customer” complaints and resolution rates.
TIPS: We recommend asking at least 2 Installed customers “why they installed” .
When you Ask for references and maps of area installs, it verifies which company really is installing and where.
Also looking at “the amount of reviews each company has” shows the amount of real “real business” they have.
Misleading website Example:
BestCompany.com (has hundreds of different industry reviews including solar) Sunrun is not in the top 7…but Sungevity is #1…with perfect reviews!